Your website is likely to be the centre of your business. It’s a storefront, a marketing tool, and a point of contact all in one. Which makes it all the more devastating when it feels like your website is being completely and utterly ignored. If your website isn’t getting the kind of traffic that it should, that can spell disaster for your business as a whole. Of course, you can’t go about finding a solution until you know what the problem is. So here are just a few things that might be causing people to ignore your website entirely.
They can’t find it
The most obvious reason why your website is getting looked over is that visitors simply aren’t being directed to it. Sadly, when it comes to a great website: if you build it, they may not actually come. You need to be sure that when your customer searches for a service or product, yours is the first website they’re faced with. Improving your SEO is not easy but our SEO specialists can help you rise through Google’s ranks.
The layout is confusing
One of the results of our modern, constantly connected world is that attention spans are pretty short. That means that if visitors to your website can’t find what they need right away, they’re not going to put in the effort to find it. You need to make sure that your website is clear, simple, uncluttered, and easy to navigate. The days of over designed Web 2.0 style websites are well and truly over. The most successful businesses have web design that reflects their professional and progessive work ethic.
Your content is boring
You could get all the eyes in the world on your website but that’s going to be worth a thing unless you’re able to give them something worthwhile to look at. Over the years, content has become a more and more important part of any business. If the content you’re putting out, whether it’s on your website, your blog, or social media, isn’t dynamic and engaging, your customers are going to immediately check out and lose interest. Content writing isn’t easy but it’s an incredibly valuable tool in your digital marketing arsenal.
There are so many things that you can do to improve your website but it can often feel pretty overwhelming trying to handle it all yourself. If you want to get the most out of your website, the best thing you can do is to put it into the hands of the experts. From our web design services to our dedicated SEO, content, and blog writing services, LogicBarn Digital has the tools that you need to make your website, and your business, a success. That way, you too can become dynamic in digital!
